Legal & General
Legal & General was formed in 1836 in London and was originally restricted to those in the legal profession. The group expanded, offering policies to the general public as well as acquiring overseas life assurance companies.
Legal & General came to us wanting design and send out their new campaign, Rough Guides. This is a monthly installment which offers free guides to money and savings to their customers.
The guides are available as PDFs, but also in mobile formats such as EPUB and MOBI. With that in mind, we wanted to produce a responsive campaign to cater to those who'd read the guides on a mobile device.